Big South Announces Five-Year Extension With The Crons Brand?


CHARLOTTE, N.C. ( - The Crons BrandTM, one of the fastest growing team sports apparel brands in the country, has extended its partnership with the Big South Conference and status as the League's Official Apparel and Uniform Provider.  The announcement of the new 5-year agreement, which first began in 2009, was made jointly by Big South Commissioner Kyle B. Kallander and Crons CEO and Founder Pat Cavanaugh.

"This is an exciting opportunity for The Crons Brand to be partnered with an emerging Conference like the Big South," said Cavanaugh.  "Relationships with schools like these bring credibility to the brand and I also feel that the Crons message and mentality are a good fit for the values and philosophies of the Big South Conference."

"We are so grateful for the ongoing support of The Crons Brand," added Kallander.  "The partnership works because both organizations value leadership, achievement and innovation -- all critical tools for student-athletes to be successful.  The Big South is proud to continue to count The Crons Brand as our Official Apparel and Uniform Provider."

Crons will continue to be the exclusive provider of the Big South Conference Championship apparel given to the participating student-athletes.  They will provide Conference schools with its proprietary goal and character education curriculum, the Crons Goals & Adversity Training, for their student athletes.  In addition, the Big South will assist Crons in unveiling a new program, The Ultimate Walk-On Challenge.  Crons will also supply apparel for the Conference's online store with options to purchase co-branded gear.  The Crons Brand will be recognized during the League's football and basketball television and video stream packages, at all of the Conference's Olympic Sports Championships and at the Big South Basketball Championships.

Crons (an acronym for Come Ready Or Never Start) is a motivational company and team sports apparel brand that has rapidly grown over the last five years with over 600 teams and organizations covering 25 states now among Crons team customers.  For the fourth consecutive year, Crons supplied customized uniforms to an NCAA Men's Basketball Championship bound team.  Crons is also the official Motivational Brand of the Pittsburgh Penguins.  The Crons Brand's motivational line of team sports apparel promotes a mentality among student athletes that emphasizes reaching their full potential by outworking the competition, setting and achieving goals, overcoming adversity, and using practice and preparation to gain confidence and take advantage of opportunities.  Its founder Pat Cavanaugh was a two-year team captain on Top-10 ranked University of Pittsburgh basketball teams.  He is the only former walk-on to achieve such an honor.