Chad Cook is in his 11th year with the Big South Conference office and second as Assistant Commissioner for Marketing following his promotion in June 2011. Cook was Director of Marketing for four years after serving three-plus years as Assistant Director. During his time with the League, Cook developed the Big South's Collegiate Partner Program and created the annual Big South 5K Road Race.
In his position as Assistant Commissioner, he is responsible for developing new corporate partner sponsorships as well as overseeing all marketing and promotions for the Big South.
Cook, who first joined the Big South in June 2002 as Marketing Assistant, has administered numerous Conference Championships and was the Tournament Director for the 2004 and 2005 Basketball Championships.
He has handled a wide range of tasks during his tenure with the Conference office, ranging from the coordination of advertising for the Conference’s regional television package to championship marketing to on-campus promotions. He coordinated and developed the League's "Fantastic Fan" program that helped grow women's basketball attendance in 2009-10, and has implemented several sponsor-related promotions, such as the State Farm Bowl Game Giveaway and March Madness Giveaway, as well as the Musco Women's Athlete Spotlight.
Cook also created the Big South 5K Road Race in 2010, and the inaugural event attracted 1,000 runners and generated $10,000 for Charlotte-area middle school sports programs. In two years the race has raised more than $22,000.
Prior to joining the Big South, Cook served as an assistant to the athletic marketing director at his alma mater, Furman University, serving as a sponsorship coordinator for the Furman LPGA Pro-Am Golf Tournament. A native of Atlanta, Cook was also an assistant coach for the Paladin cross country and track & field teams. He spent time as an Elementary School teacher in Greenville, S.C., before returning to Furman.
A 1999 graduate of Furman, Cook resides in Charlotte with his wife, Erin, and their two children, daughter, Lacey, and son, Reid.