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Big South Marketing Program
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Big South Conference Partners
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The Big South Marketing Program is designed to provide its Corporate Partners with a "one-stop shop" buying and execution process. The client can fully integrate itself in select or all Big South markets across the Southeast & Mid-Atlantic.
Partnership opportunities include:
- Target marketing at the local university level, through radio broadcasts, signage, print, etc., in all or select Big South markets
- Regional and National football and basketball television packages
- Men's Basketball Championship on ESPN2 and ESPN3 as part of ESPN's "Championship Week"
- Women's Basketball Championship on ESPN3 and the Big South Television Network
- Video Streaming
- Internet Advertising
- Social Media
- Event marketing, such as alumni and student-body interaction at the grassroots level
- Business-to-business opportunities with member institutions
Big South Television Partners
The Big South Conference announced its largest football TV package ever in 2012, as a League-record 26 games will be televised. Overall, the Big South will appear on television every week of the season for the first time in the League's 11-year football history, and will also have a "Game of the Week" carried on ESPN3 during all seven weeks of the Conference season for the first time. The Big South's Conference TV slate features seven games on ESPN3 and an additional two on the Mid-Atlantic Sports Network (MASN).
The Big South Conference men's basketball television package for the 2012-13 season will feature eight live regular-season Conference games exclusively on ESPN3 as part of a new Saturday "Game of the Week" package beginning in January. The eight are among a total of 42 games involving the Big South that will be broadcast this season.
ESPNU will also televise two regular-season Big South games for the first time, and 18 overall regular-season Big South games as well as the Semifinals and Finals of the VisitMyrtleBeach.com Big South Men's Basketball Championship will be televised this season. ESPN3 will carry the VisitMyrtleBeach.com Big South Men's Basketball Championship Semifinals for the first time. ESPN2 will air the Big South Championship game live on Sunday, March 10 at 12:00pm. The Mid-Atlantic Sports Network (MASN) will broadcast two men's basketball Conference games this season, increasing the total number of televised regular-season League games to 20.
The Big South Conference women's basketball television package for the 2012-13 season will feature six live regular-season Conference games exclusively on ESPN3 as part of a new Saturday "Game of the Week" package beginning in January. The six are among a total of 20 games involving the Big South that will be broadcast this season - including a League-high 14 regular-season Conference contests.
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National TV Partners
Regional TV Partners
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North Carolina, Maryland, Virginia, Washington D.C., Delaware, West Virginia, Pennsylvania
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South Carolina, North Carolina, Georgia, Tennessee, Alabama, Mississippi
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Local TV Partners
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Greensboro, High Point, Winston-Salem
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Conway, Myrtle Beach
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WMMP
Charleston, SC
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Asheville, Greenville, Spartanburg
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Lynchburg, Roanoke
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Charleston, SC
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Web Stream Partners
| If you would like more information about the Big South Conference Marketing Program, please feel free to contact a member of the Big South marketing staff. |
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in Women's Tennis, May. 1
in Women's Lacrosse, Mar. 1
in Women's Lacrosse, Mar. 1
in Women's Basketball, Feb. 1
in Women's Soccer, Jan. 30
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